When stakeholders came to me with requirements for predicting customer churn with metrics like "project virality" and "workspace freshness", I could have spent months building exactly what they asked for. Instead, I dug into what they really wanted to understand and discovered we already had the data they needed. This is the story of how understanding the "why?" and using simple existing metrics beat building fancy new ones

Caleb Bowie is a Data Analyst at Hex! He takes pride in translating complex business context and bottlenecks into clear, actionable insights. With expertise in go-to-market analytics, Caleb helps stakeholders understand and feel confident about their strategic decisions.

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