Back in 2017, it was great to work on a project for a B2B SaaS company, trying to predict customer churn - the holy grail of all problems! The goal was to save the company a huge amount of money by stopping customers from cancelling, using machine learning to identify the customers to reach out to. After 6 months of in-the-weeds data work, the solution ended up being something we built in less than 60 minutes...

Matthew, a seasoned professional with over a decade of experience across 50+ companies, specialises in tracking, analytics, data stacks, and data analysis. Currently at Well, a Swiss Digital Health Platform, he focuses on smart decision-making, measuring outcomes and operationalising data. Matthew, aka the "Decision Engineer", excels in engaging stakeholders, drafting technical specifications, and collaborating with others to create insightful data products and reports. He's also a dedicated content creator, sharing his expertise through Twitch livestreams, webinars, events, and YouTube videos. Looking to break free from the dreaded question-answer analyst cycle? Join one of his upcoming live-learn cohorts for a powerful, hands-on, fun learning experience in a group: https://maven.com/mattytwoshoes/decision-science

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